Design language
The Anaheim Ducks brand unapologetically goes against the grain of what hockey fans are used to seeing.
Our brand aesthetic is a reflection of the rawness and irreverence of Orange County’s musical roots in the hardcore and punk scenes.
We’re putting a strong emphasis on grit, texture and orange whilst controlling our messaging and communication through strong design structures.
Our goal is to reimagine the elements of hockey by infusing a punk/hardcore aesthetic in our visual identity, inspired by our Orange Country roots.
COLOR PALETTE
Orange is the Anaheim Ducks.
It’s the color of the place we call home; a bold color we wear with pride.
While its vibrancy in our jersey is undeniable, our classic hue can look subdued on screens. A variation of our orange specifically for use in digital mediums is available to ensure an appropriate punch of saturation.
ADHC orange
PMS 173C
#d34d2a
C: 15
M: 85
Y: 100
K: 0
R: 221
G: 77
B: 42
Digital orange
#fe4111
C: 0
M: 89
Y: 100
K: 0
R: 239
G: 70
B: 35
Classic black and white give sharp contrast. However, to avoid jack-o-lantern-esque executions, slight avian-inspired adjustments have been made to this stark dichotomy.
Feather white
#eeebe7
C: 5
M: 5
Y: 7
K: 0
R: 238
G: 235
B: 231
Murky pond black
#171c19
C: 74
M: 66
Y: 166
K: 81
R: 18
G: 21
B: 20
Elegant gold accents complete our look—after all, what would Orange County be without its golden, sandy beaches? Where possible, gold should be displayed as a metallic shade to match the glimmer of our jerseys (and beaches).
Golden sands
PMS 872
#ba9765
C: 30
M: 40
Y: 70
K: 0
R: 186
G: 151
B: 101
A rare grellow accent gives an extra kick where it's needed. When used as part of gradient mapping on photos, it lends the appearance of liquid gold.
Gold rush grellow
#d2de26
C: 22
M: 0
Y: 100
K: 0
R: 210
G: 222
B: 38
Gradients
A range of gradients tie together our signature shades.
Reserved for gradient map overlays
Reserved for gradient map overlays